新西兰的创业移民中，做餐饮业的客户不在少数。而奥克兰当地的中餐馆尤其的多，竞争非常激烈。壹签证在结合了柴先生的工作背景后，协助柴先生确定了开这家早春二月，一家新川菜餐厅，作为创业的起点。
和很多人一样，柴先生选择移民，是希望给自己的家人，孩子更好的，更简单的生活环境。柴先生来自北京，设计师出身，是国内早春二月餐饮的股东之一，餐饮资源背景丰富。为了能够在奥克兰当地餐饮业的激烈竞争中取胜，我们为餐厅设计了的定位，那就是“家乡味“。从消费者的角度思考，从菜品设计到门店装潢，都充满了精密的巧思，亦令这间名叫早春二月的餐厅更显出挑。
餐厅的地点选在热闹繁华的New Market，这里每到晚上，尤其是周末，来吃饭的人络绎不绝。这也是壹签证协助柴先生选址开店的最重要因素。
沿着Auckland Domain旁的Carlton Gore Rd一路向下，很快便能看到早春二月嫩绿色的招牌。
壹签证为柴先生量身打造了商业计划书，并且制定了三个制胜点：正牌连锁，舒适环境，高性价比。
创业制胜点之一：正牌连锁
奥克兰的这间早春二月，是国内早春二月的正牌连锁店。此品牌在北京有5家门店，是北京知名餐厅之一。有着丰厚的经验和技术为基础，奥克兰分店内的餐品设计和菜品的更新也都跟总店保持统一一致，作为新派川菜厅，双江麻辣鱼、沸腾石斑鱼、石斑鱼头泡饼和古法坛子肉自然是它们的招牌菜。这也是壹签证为柴先生做商业计划书，选定的项目的重中之重。
创业制胜点之二：舒适环境
为了区别于与其他中餐厅，在中餐光中脱颖而出。早春二月的整间餐厅主打古朴的木质装修风格，恰好好处的灯光、简洁的配色、科学的区隔，为食客们提供了最高的舒适度。
在这里，你可以选择开放式的大厅就餐，也可以选择极具私密空间包厢和卡座，朋友聚餐；也有大包厢，让企业开年会或者大型party。
创业制胜点之三：高性价比
除了高雅舒适的就餐环境，菜品价格亲民是早春二月的另一大特点。
随意举例，餐牌上很多凉菜都在$10以下，一例招牌双江麻辣石斑鱼也不过$28。
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